Finally, you can also use interactive media for the following purposes:
Grow your email list
Event registration or registration
Lead Acquisition and Sales Prequalification Contact Form
Hotspots that allow links to specific websites
Online polls related to marketing campaigns generate leads
Webinar content and menus to telephone number list increase engagement
In-video purchases via interactive buttons or price links and product download links ...and more
Top 9 Video Marketing Tools for Marketers
How to make an interactive video?
Creating interactive videos will help enrich your product videos and help you deliver a richer customer experience. Viewers can also browse video content and choose what interests them most.
You can create high-quality interactive videos because they don't require a lot of technical knowledge or high-tech video skills. Additionally, you can access interactive video tools from many video platforms that can be customized to telephone number list suit your business needs.
When creating an interactive video, follow these steps:
1. Set Measurable KPIs
You need to set measurable goals for your video. Your goals may focus on raising awareness about social media platforms, improving website traffic, or generating high-quality leads.
Research your current state. This will help you set the relevant KPIs that will have the right impact on your business. It will also help determine video content. For example, if you are looking to increase engagement on your LinkedIn page, you can increase it by 50% by increasing shares and comments.
2. Recreate the interactive video of the competition
You can use contests to inspire more interaction with your videos. You can also create video quizzes, surveys and games to further increase engagement. Gaming is a very popular online activity, and you can also use it to reach new audiences.
Game elements help put the audience in your story. They help them define their achievements and create their own challenges. By using these tools, you can also encourage taking and completing quizzes and surveys.
You can also help visitors navigate your platform by creating an interactive learning experience with short, fun quizzes or questionnaires. These help increase the viewer's attention level and are great for raising awareness or spreading information.